 |
| what is digital marketing explain with examples |
What is Digital Marketing?
Definition of Digital Marketing:
The practise of using digital technologies to advertise, market, or promote goods or services is known as digital marketing. Email, social media, search engine optimization (SEO), and online advertising are just a few of the ways it can be done.
A relatively new idea, digital marketing is always changing. Businesses must develop new strategies to connect with their target markets as more and more operate online. Through a multitude of channels, such as email, social media, and online advertising, digital marketing offers a way to do this.
Any company's marketing strategy should include digital marketing. It can be used to communicate with a large audience for a fair price. Digital marketing can be tailored to target particular demographics, interests, and even geographic areas.
Examples of Digital Marketing
Digital marketing can be used by a business, for instance, to advertise a new product or service or to market an already-existing product or service to a new audience. Digital marketing can also be used to promote a business's name or standing, as well as to attract new clients.
3 Three digital marketing examples of big brands are given below.
1. Uber
Since it introduced its first taxi-hailing service in 2010, the Uber app has caused disruption in the taxi service business. Uber interacts with customers on social media and disseminates uplifting and inclusive messages about communication through its main digital marketing channels, which include Facebook, Instagram, and Twitter. and social consciousness. Customers feel more engaged to your brand when you tie this message with cultural issues.
2. Netflix
The global availability of the Netflix movie streaming service has increased to 190 nations. Facebook, Twitter, Pinterest, YouTube, and Instagram are some of the social media platforms that Netflix actively uses to engage with customers. Brands produce entertaining, socially relevant, and culturally appropriate material and occasionally conduct surveys to learn how best to serve their customers.
3. USD Barber Club
The little barbershop business entered the public attention because to clever internet marketing, and Unilever eventually purchased it for $1 billion in 2016.
These three brands have developed prosperous businesses all around the world thanks to efficient, dependable digital marketing efforts that surpass those of their rivals. Start developing your digital marketing plan using these examples.
5 Types of Digital Marketing
We discussed several of the most well-liked types of digital marketing, giving a brief description of each:
1. Search Engine Optimization (SEO)
The goal of SEO is to improve a company's ranking in Google search results, which will then increase traffic to the company's website from search engines. In order to accomplish this, SEO marketers research the search terms consumers use to get information online and include them into their own content. According to the "Beginners Guide to SEO" produced by leading SEO software company Moz, there are various elements that make up SEO. Salary.com predicts that an SEO specialist may make approximately $70,999 per year.
2.Pay-Per-Click (PPC)
Pay-per-click refers to sponsored advertisements and enhanced search engine results. If you cease paying for this kind of digital marketing, the advertisement will stop appearing. Similar to SEO, PPC is a technique for increasing search traffic to a website for a business.
Pay-per-click advertisements are those that show up at the top and sides of search results pages, online while you are browsing, before YouTube videos, and in mobile app promotions.
3.Social Media Marketing
This includes all of a business's social media activity. Everyone is highly familiar with social media, but marketers must use it with a clever and comprehensive strategy. Publishing content to social media sites and responding to comments are only a small portion of social media marketing.
4.Content Marketing
Content marketing makes use of storytelling and knowledge sharing to increase brand exposure. The final goal is to persuade the reader to take an action toward becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. "Content" can refer to podcasts, online videos, white papers, and other resources in addition to blog posts. In general, it should prioritise serving the needs of the consumer over promoting the brand or attempting to complete a sale. Content marketing seeks to build a lasting, reliable relationship with your audience rather than concentrating exclusively on making a single transaction.
5.Email Promotion
Email is still one of the most effective marketing tactics, according to Rogers, despite the popularity of social media, mobile apps, and other platforms. It may be a part of a content marketing strategy that provides consumers with value and gradually converts viewers into clients. Experts in email marketing are skilled at analysing consumer interactions and data and making strategic decisions based on that information, according to the American Marketing Association. Additionally, they are aware of how to reach the biggest audience.
What is the main role of digital marketing?
The main role of a digital marketer is to oversee advertising campaigns that highlight a brand and its goods. They play a significant part in boosting brand recognition as well as generating traffic, leads, and sales.